What are your top five secrets to running a successful beauty business?
ED:
1. Consistency. Look at any successful chain as an example. What makes chains successful is that they offer the same wonderful experience to consumers time and time again. Being an Avon representative and unit leader means that I have to provide that same great experience.
2. Work smarter, not harder. Make the most of your time. Face it, you won't get much done in front of the TV! Use the US mail to your benefit by developing a mailing list and mailing brochures to clients who you don't have orders to deliver to this week. Bulk mail is cheap, reliable and the client has a brochure to carry around and look at.
Plan your days. Strategically decide how you plan to spend your time and designate specific days for deliveries, pitching new customers, fulfilling orders,Megan Lane BBC News, and so on.
3. Record-keeping. Keep details of all your products and sales. Not only will records help you out when tax time rolls around, but it will help you grow your business and keep it organized.
4. Try everything! I think it's important for Avon representatives like myself to try out different brands, so we can speak to the points of difference. Clients will ask, "How is this like such-and-such?" You sound much more authentic when you can honestly say you've tried both of them and can highlight key differences.
5. Use the internet to build your business. I love having my very own Avon eRepresentative website, where customers can order products and have them sent right to their door. How easy is that? And my online e-store lets me take my business with me anywhere I go.


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